This Privacy Policy sets out how we, as data controllers, inform you of how we collect and process your personal data, via our website, in connection with a holiday booking, a holiday, or other interactions you may have with us.

We understand and take seriously, our data protection responsibilities to protect personal information that we process under Privacy Legislation such as, the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as updated or amended from time to time.

For the purpose of this Privacy Policy, Wilkinson Properties Boston Limited will be your primary contact point for any queries relating to this Policy, or to exercise your rights under the regulations. See Your Rights section below.

This Privacy Policy applies to you if you are:

• Browsing our online channels
• Making enquiries about our holidays, holiday, or other services we offer
• Visiting our Park or other accommodations or making a booking for a holiday, event, activity, or other services we offer
• Entering / completing competitions, surveys, or questionnaires
• Receiving marketing communications

Marketing and other communication activities

We want to make sure that you hear about our news, offers, activities etc, so to do this we may provide you with information through online digital services (e.g. social media platforms), or by direct marketing (e.g. phone, email, text, post), unless you have asked us not to do so.

For our customers who have booked a property with us, we may use Legitimate Business Interests as the lawful basis, to keep you updated about our products and services, unless you have asked us not to.  We make sure you have the option to opt out of our communications when received.  This applies when you enquire with us about holidays or properties or enter a competition or quiz, we will ask you about your marketing preferences and tell you how you can opt out.

We collect information relating to your booking history with us, for example the type of accommodation and activities you prefer. The main reason we use this information is to build a profile or picture of the things you like and dislike.  We do this, safe in the knowledge that when we send you personalised, timely and relevant communications, you can unsubscribe at any time.

The second reason we collect this information, is to understand how our customers use and interact with our Park or properties. For example, the range of activities we offer, etc.  This is important for us, to be able to continually improve the holiday experience for our customers.

We also personalise service messages we send you prior to your stay with us to provide you with information relevant to your booking.  For example, if you do not fish, we will not update you about the fishing.  Where relevant, we may also use the information you provide about your guests to personalise the content of these service messages.

Opting out

We want our customers to be happy about the information we send to you and ensure that you can easily opt out of communications through the channel the communication was received and/or by using additional options described below:

• By letting our team know during any phone call
• By telephone on 07879 051 051
• By emailing us at wilkinsonsproperties@outlook.com
• By post to – Iceni House, Boston. PE22 9RP 

Linked Websites

Our website may contain links to third party websites from time to time.  Care has been taken to ensure that any sites listed are reputable and relevant.  Once you use these links we do not have control over their use of your personal data.  Please do check the privacy notices applicable to external sites.

Cookies

We use a range of cookies on our website which are described in our Cookie Policy.

You can manage your cookie preferences using the cookie consent banner. 

Sharing of data

Your personal information may be shared with other companies within our Group for administrative purposes and in order to provide our range of services to you.

We do not sell your personal data to third parties.

We may share your personal information with a purchaser or potential purchaser of our business/property.  In these circumstances we will comply with the data protection regulations.

We may also need to share your data with third parties to provide you with the services you are requesting or when we are required to by law, for example:

Third parties

• Social media where you directly tag us or link to our products or services

Social media and online advertising partners

We work together with a range of partners who advertise our Properties and services to you on their platforms, generally, with your consent.

Data Processors

We use a range of Data Processors (suppliers) to provide our services to you, for example: 

• Professional service companies such as our data cleansing and direct mail providers
• IT, web hosting and software vendors
• Companies which provide our payment services

Data Processors only process your information according to our instructions.  They are not entitled to process it for their own purposes.

Other ways we may use your data

We may aggregate or in some cases, anonymise personal information and use it for purposes including data analysis, developing new products and services, research, testing of IT systems and improving our website and app. When the data is aggregated or anonymised the detail relating to an individual is not identifiable.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Payments using our websites

Our website payment processing uses industry standard 128-bit SSL certificates and encrypted transmission of information. No cardholder information is ever passed unencrypted.

On site – CCTV

CCTV systems are operated for the protection of our guests, employees and premises from criminal activities and the Legal basis for processing this data is to provide security and to assist with law enforcement.  Where required, we may also use the recordings to defend our legal rights.

Data Retention

We retain data for different time periods depending on the purpose for which it was collected and any legal or business requirements. 

At the end of that retention period, your data will either be deleted, archived or anonymised and may be used for statistical analysis and business planning.

Your rights

Under the data protection regulations, you have a number of rights:

• The access to your personal information
• The correction of any inaccuracies in your personal data or addition of relevant details where the personal data we hold is incomplete
• The erasure of your personal data, where we have no good reason to keep it
• To withdraw your consent where we rely on consent to process your data
• In some circumstances, an objection to the way we use your personal data
• In some circumstances, limiting the use your personal data

When you contact us in relation to your rights, we may request further information to allow us to verify your identity.

We will make every attempt to ensure you are satisfied with our handling of your data queries and aim to respond as soon as practicable or within one month. 

Changes to this policy

We may update this policy from time to time, so please check this page from time to time for any updates.  The last updated date is indicated at the end of this Notice.